Serving Earth it

Big data and fresh produce: complexity is an opportunity

fruit big data 3

The fresh produce industry has to manage the increasing availability of big data in terms of speed and quantity.

The features of big data are volume, speed, variety, variability and complexity in such a way that traditional analysis tools are not enough anymore.

They originate from corporate sources (ERP, CRM), from human activities (social media, etc.), from automatic processes (production, objects) and are managed through complex and interrelated databases.

Some examples are already in place in areas with direct or indirect influence on the fresh produce production and trade.

Examples from “Making the right call” of Mike Knowles, published on June 2016 issue of Eurofruit Magazine.

· 7 June 2016