With the Italian fresh produce media network of NCX Media, professionals from all over the world have now also a reference in Italy, using Corriere Ortofrutticolo, Myfruit and Mysnack to promote their products and services to key players of the Italian fresh produce business. 

For further information about subscription and advertising possibilities please contact the advertising team of NCX Drahorad (advertising@ncx.it – phone 059-7863839), for transmission of press releases please send to media@ncx.it.

Corriere Ortofrutticolo (here the website) is one of the leading Italian fresh produce information suppliers, with advertising possibilities available in print (6.000 copies) and online (4.000 receivers of the daily newsletter)

Myfruit (click here for myfruit.it), since 2000 the first online information supplier in Italy for the fresh produce sector, now web magazine for Italian fresh fruit and vegetable business with a weekly newsletter (5.000 receivers).  Who are the readers of Myfruit? (click here)

Mysnack (here for mysnack.it), Italian web magazine for the dried fruits and nut sector with a monthly newsletter sent to over 1.000 professional players of the specific dried fruit and nut sector.

Consumption is falling in Europe, in the United States and especially in Italy. This is the photograph of the 14th Annual Report of Agroter, confirmed by Coldiretti, CSO and other international studies. Boosting consumption is the primary goal for all the fruit and vegetable system.

#fruit: it’s healthy and we all know it 

During the conferences organized at Fruit Logistica 2014, the issue of the consumer’s involvement came out several times. It can be emotional or rational, to the point of sale to encourage impulse buying, or through other media; But the goal remains that of perceiving the added value of fruits and vegetables. “The fruit is healthy,” this is true and everyone knows it (just ask the kids!), But it is no longer an effective communication theme to create added value; health of fruit and vegetables is now taken for granted and also … are we sure that putting fruit and vegetables as an alternative to other less healthy dishes (but tasty) is a winning solution? The same principle applies to the now overused concept of “quality”; it is not an added value, but a pre-requisite and quoting Hamlet Elijah at Fruit Logistica “quality isn’t said, it’s done.”

 #lowertheprices

Opinion leaders are in agreement that marketing strategies based on promotions are short-sighted and short-term oriented. Not only, as stated in the document of the CSO, there is no correlation between the decrease in price and increase in consumption, in fact, we can observe that the use of price leverage has often proven counterproductive in the long term, triggering a vicious lowering of the quality, which leads to further decrease of the value’s perception of the products by consumers.

#fruitandvegetablestaste. Let’s talk about that!

What NCX Media aims to do for their customers is to choose the best ways to spread throughout the chain a new language, highlighting the differences in taste and valuing fruit and vegetables in a “Masterchef” style.

What NCX Media aims to do for their customers is to choose the best ways to spread throughout the chain a new language, highlighting the differences in taste and valuing fruit and vegetables in a “Masterchef” style. The first opportunity to speak to the Italian market is Fruit Gourmet Expo (www.fruitgourmetexpo.it), the international B2B exhibition presented in April during Vinitaly and scheduled May 5-7, 2015.

The CEO and Director General of Veronafiere, Giovanni Mantovani said:

“In the year that sees Veronafiere among the protagonists at Expo 2015 with the implementation and coordination of the Italian Wine Pavilion – WINE A Taste of Italy – in conjunction with the Ministry of Agricultural, Food and Forestry Policies and Padiglione Italia, we also decided to offer the market a highly innovative and original initiative boasting a gourmet promotion format for quality fruit and vegetables”  

 www.fruitgourmetexpo.it

TALK

Conversations nourish relationships, relationships foster ideas and ideas sustain business.

LISTEN

Listen to those who are talking to you in order to better understand the bigger picture.

MEET

A personal meeting brings depth to the wider conversation.

WRITE

Write down what you have agreed: maybe they won’t read it, but you will help them to trust you.

READ
Read everything: communications from clients, suppliers, the news, comments: tomorrow it will be of use.

LOOK

Observe what others are doing in: retail outlets, markets and packhouses.

EAT

Eat fruit and savour the flavours: your passion will inspire others to do the same.

BE

HONEST


Honesty today will open the doors to the relationships of tomorrow.

OPEN

Facilitate knowledge between suppliers and customers, adding value to the relationship.

POSITIVE
Resolving a problem well is often a forward step.

CAUTIOUS
Prudence protects those who have put their trust in you.

(Ncx Business, Quifrutta, Oltrefrutta)