{"id":3027,"date":"2017-03-23T14:14:12","date_gmt":"2017-03-23T13:14:12","guid":{"rendered":"https:\/\/www.ncx.it\/?p=3027"},"modified":"2017-03-23T14:14:12","modified_gmt":"2017-03-23T13:14:12","slug":"the-uk-blueberry-market-and-the-role-of-italy","status":"publish","type":"post","link":"https:\/\/www.ncx.it\/en\/2017\/03\/23\/the-uk-blueberry-market-and-the-role-of-italy\/","title":{"rendered":"The UK blueberry market and the role of Italy"},"content":{"rendered":"

The UK market<\/strong> has been so far the main source of growth for the European blueberry growers. And the consumption is still growing (turnover +10,3%<\/strong> YOY).<\/p>\n

The specialists see a bright future for blueberries in UK, with some analysts predicting a 62% volume growth<\/strong> by 2021.<\/p>\n

The growth is the result of a mix<\/strong> of promtional activities, quality assurance, market segmentation (organic, size differentiation) and flexibility on the packaging.<\/p>\n

\n
    \n
  • 19,7% of the British households bought blueberries at least onc<\/strong>e in the last year<\/li>\n
  • In the last 12 months more than 2.2 million<\/strong> households started buying blueberries<\/li>\n
  • The Bristh market is worth \u00a3\u00a026,8 million<\/strong><\/li>\n
  • More than 2.8 million kg were sold the British consumers in the last year<\/li>\n<\/ul>\n<\/blockquote>\n

    The role of Italian blueberries<\/h2>\n

    Many Italian blueberry growers have developed their business based on the guidelines and specifications<\/strong> they received from their English customers in the last years.<\/p>\n

    How sustainable<\/strong> is the position of Italy?<\/p>\n

    Strenghts<\/strong><\/p>\n

      \n
    • Well structured growers<\/strong> and packers with a long-term experience on the UK market<\/li>\n
    • Good availability in a strategic market window<\/strong> between the end of the Spanish crop and the beginning of the Northern and Easter European crops<\/li>\n
    • Increasing availability<\/strong> caused by increasing acreage and production<\/li>\n<\/ul>\n

      Weaknesses<\/strong><\/p>\n

        \n
      • Mostly single variety (Duke<\/strong>) in the window for UK<\/li>\n
      • Lack of focus on varietal innovation<\/strong><\/li>\n
      • Weak domestic market<\/strong><\/li>\n<\/ul>\n

        We believe the key to a long-term development<\/strong> for the Italian blueberry industry lies in the growth of the Italian market and in a serious investment plan for varietal innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"

        The UK market has been so far the main source of growth for the European blueberry growers. And the consumption is still growing (turnover +10,3% YOY). The specialists see a bright future for blueberries in UK, with some analysts predicting a 62% volume growth by 2021. The growth is the result of a mix of […]<\/p>\n","protected":false},"author":3,"featured_media":2946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria-en"],"_links":{"self":[{"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/posts\/3027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/comments?post=3027"}],"version-history":[{"count":5,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/posts\/3027\/revisions"}],"predecessor-version":[{"id":3032,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/posts\/3027\/revisions\/3032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/media\/2946"}],"wp:attachment":[{"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/media?parent=3027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/categories?post=3027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ncx.it\/en\/wp-json\/wp\/v2\/tags?post=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}