Serving Earth it

Fresh produce business in Italy: data and opportunity in the year of Expo 2015


Italy is living a great opportunity due to the worldwide attention driven by the six-month event Expo 2015, the international cultural fair that is having place in Milan and that features fruit and vegetables in its brand identity.
It’s time to rise attention on products’ quality and Expo 2015 should be a keyword for fresh produce importers, too.

International fresh produce companies interested in the Italian market need to promote their products and strengthen their brands through promotional activities. A good way to do this is offered by the Italian b2b media of fresh produce sector, and NCX Drahorad can offer consultancy for media planning on these magazines, starting with a basic communication plan within a package price of €1000 up to tailor made wide ranged media planning.

It includes Corriere Ortofrutticolo, one of the best known printed monthly fresh produce magazines, that reaches with 6.000 copies of each edition readers of the entire sector, including retail, import, export, covering furthermore the most important events taking place in Italy.

As online magazine, the Italian offers daily news to more than 7000 visitors/month and reaches with its weekly newsletter 3500 readers of fresh produce sector such as Italian retail, importers, exporters and producers. It presents high number of followers also on its social media Facebook and Twitter, and with its monthly special feature fresh produce focus on specific items it offers a great visibility for sponsor companies (click here to see one of the last newsletter)
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Italy, a growing market.
According to latest data provided by Italian Fresh Produce Association Fruitimprese, in the first quarter of 2015 the Italian import of fresh produce has signed a +1,3% in terms of volume and a +13,6% in terms of value compared to the same period in 2014, being citrus (+38,4%) and fresh fruit (+20,2%) on first place. Turnover reached more than 3,2 million Euros with potential increase. More data here.

Take advantage of this new focus on the Italian market, where leading fresh produce companies are organising promotional activities and events during Expo 2015, designed to raise awareness among consumers of the nutritional and health values of eating fresh fruit and veg.

Please do not hesitate to contact us for any further information and tailor made media planning for the Italian market.
Carla Buono,, +39-0597863830
Giordano Giardi,, +39-0597863839

· 19 June 2015